Client Profile
A ballet school operating in both Osaka and Tokyo, dedicated to providing bespoke ballet instruction and comprehensive overseas study support. Led by an experienced principal instructor, the school caters to learners of all ages and proficiency levels, blending artistic discipline with personalized coaching. The school is committed to nurturing ballet enthusiasts aiming for global stages and life-changing ballet experiences.

Project Scope

remarkable. has provided multifaceted support to the ballet school, including:

• Developing clear, accessible English-taught ballet instruction content tailored for international and Japanese expatriate students.

• Designing and refining web content and lesson descriptions to attract and engage diverse clientele.

• Assisting with overseas study programs including application guidance, visa support, and cultural integration coaching.

• Crafting detailed lesson and package descriptions for private, pair, and study abroad coaching services.

• Providing expert translation and transcreation services to ensure all marketing materials and communications are culturally relevant, clear, and impactful in both English and Japanese.

• Providing ongoing consulting on marketing messaging and service packaging to align with the school’s vision and appeal to a global audience.

Challenges

• Communicating the specialized ballet instruction and overseas study support clearly and compellingly to a diverse, international clientele.

• Conveying both the artistic and technical aspects of ballet training in an accessible, engaging way for English and Japanese speakers.

• Positioning the school as a trusted, supportive partner for students preparing for high-stakes ballet auditions and overseas academic programs.

• Presenting complex service offerings—including private lessons, coaching packages, and study abroad assistance—in a digestible and user-friendly format.

Solutions Provided

1) Content Development & Localization

remarkable. crafted detailed, bilingual website content that clearly explains each ballet class and package, emphasizing personalized attention, cultural integration, and professional expertise. This approach helped demystify ballet study abroad preparation and highlighted the school’s unique benefits.

• Developed copy for private and pair lessons segmented by age and skill level.

• Explained the nuances of study abroad support, including visa assistance, school selection, and ongoing coaching.

• Localized messaging to ensure cultural relevance and accessibility for both Japanese and international clients.

2) Strategic Messaging

Created compelling narratives emphasizing the school's commitment to blending artistic rigor with mental strength and personal growth, targeting both ballet beginners and advanced students.

• Highlighted the principal instructor’s professional credentials and international experience to build trust.

• Showcased the school’s support network and global connections to ballet academies and companies.

3) Translation & Transcreation

Delivered expert translation and transcreation services to ensure all content—webpages, brochures, and promotional materials—resonated authentically with both Japanese and English-speaking audiences.

• Adapted marketing messages to align with cultural expectations and language nuances.

• Maintained the artistic tone and professionalism in all translated content to support brand consistency.

4) Marketing & SEO

Optimized content with relevant keywords such as “Osaka ballet lessons,” “Tokyo ballet classes,” “ballet study abroad support,” and “English ballet instruction” to improve organic search visibility.

• Structured service descriptions and packages for clarity and conversion.

• Suggested campaign messaging for promotional offers such as trial lessons and family discounts.

5) Ongoing Collaboration

Maintained regular communication with the client to update content, adapt messaging for new services, and refine user experience based on feedback and market trends.

Results & Impact

• Increased inbound inquiries from international students and parents seeking English ballet instruction and study abroad guidance in Osaka and Tokyo.

• Enhanced the school’s online presence and credibility within the competitive dance education markets in both cities.

• Streamlined the customer journey from initial inquiry to enrollment with clear, engaging service descriptions and transparent pricing.

• Supported the school’s mission to cultivate confident, globally minded ballet students ready to excel on international stages.