Client Profile
A Canada and U.S.-based wellness and beauty brand expanding into dietary supplements under the umbrella of a long-standing skincare company. The new branch, dedicated to nutrition and inner wellness, was launched to diversify revenue streams and align with consumer trends toward natural, holistic health.

Engagement Overview

remarkable. partnered as both a strategic business collaborator and a hands-on operator, overseeing the full development and launch of the supplement brand, Metrin Health. This included end-to-end responsibility for business setup, operations, and ongoing management.

Services Provided

Business Formation & Strategic Planning
• Guided the creation of a standalone supplement brand under the existing skincare identity.
• Designed revenue-sharing structures and handled operational decision-making.

E-Commerce Setup & Operations
• Established a Shopify-based storefront fully integrated with Supliful and Printify for on-demand production and fulfillment.
• Managed payments, accounting coordination, tax compliance (via Shopify integrations such as Taxually), and supplier alignment.

Content Development & Branding
• Created marketing copy, blog articles, and educational content to position supplements as natural extensions of the skincare philosophy.
• Ensured brand consistency across product pages, blog posts, and customer-facing assets.

Regulatory & Risk Management
• Coordinated product liability coverage with existing skincare policies.
• Oversaw compliance with U.S. supplement regulations while preparing systems for scalability.

Data-Driven Growth Strategy
• Deployed analytics (Google Analytics, Shopify apps) to monitor traffic, conversions, and customer behavior.
• Prepared to expand content into video, social media, and influencer collaborations as sales volume grows.

Impact

Metrin Health has been successfully launched as a seamless, low-overhead supplement venture with strong operational foundations and immediate scalability. The integration with on-demand fulfillment ensures the brand can grow without heavy inventory costs, while maintaining consumer trust under the established reputation of its skincare counterpart.

Strategic Value

This case study demonstrates the ability to transform brand extensions into fully operational businesses, combining hands-on execution with strategic foresight. By managing everything from Shopify integrations to regulatory considerations, remarkable. provides a model of complete, adaptive business management that can be applied to supplement brands, wellness ventures, and other D2C initiatives.